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Lumen Is ‚Tinder For Seniors‘ Plus It Just Launched

Donnerstag, März 12th, 2020

Lumen Is ‚Tinder For Seniors‘ Plus It Just Launched

Lumen for an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical younger end for the age range – over-50’s are Lumenis the desired clientele.

Despite a busy internet site market, Argouges views an enormous mobile marketplace for Lumen; „When you have a look at dating products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in united states and western European countries, yet the demographic is underrepresented by dating sphere.“ Argouges must be bullish; he has got spent +$4.5 million when you look at the application.

The scene is familiar. Swipeable pages, big images, bios however with one difference. All users have to upload a selfie within the verification process, plus an algorithm authenticates this from the other profile images provided. a good touch and a tragic indication of the days and difficulties with internet dating.

Dating apps are wide ranging. Any new software that is wanting to scale requirements a different sort of kind of strategy and Argouges is attempting brand new things ; „We are testing lots of different marketing techniques, using a mixture of on the internet and offline, with a give attention to offline because you want to fulfill our user base and build up a dialogue together with them. (mehr …)